The now-famous brand was initially created by Adele and Edoardo Fendi. In 1925, the House of Fendi was founded in Rome.
Fendi got its start in the fashion industry by reinterpreting fur and creating leather goods. The company was then able to establish a strong place for itself in the world of luxury fashion thanks to ready-to-wear. The brand changed course in 1987, when Silvia Fendi, a member of the third generation, joined the business. Limited edition, handmade bags were offered as part of the revived Selleria collection.
The first Fendi handbag was introduced in 1946, and the brand quickly gained a reputation for quality and innovation. In the 1960s, the brand’s signature “double F” logo was created, which became an instant classic and is still used today on many of the brand’s products.
In the 1980s, Fendi introduced its iconic “Baguette” handbag, which became one of the most coveted bags of the decade. The Baguette was designed to be carried under the arm like a French loaf of bread, and its compact size and distinctive shape made it an instant hit.
In the 1990s, Fendi collaborated with a young designer named Karl Lagerfeld, who helped to bring a modern and edgy twist to the brand’s designs. Lagerfeld was responsible for the creation of the iconic “Fendi Baguette” handbag, which became a must-have accessory for fashion-forward women around the world.
Today, Fendi handbags continue to be popular among fashion enthusiasts and are known for their high-quality construction, innovative designs, and attention to detail. The brand has expanded its offerings to include a wide range of handbag styles, from classic totes to edgy crossbody bags, ensuring that there is a Fendi handbag to suit every taste and style.